Joint Promotion With NBC Universal


Audio-Technica (Greater China) Ltd sponsored NBC Universal with one lot of ATH-CKF300 for a campaign running for the period of October 16 through November 15, 2010 to promote subscription offer via NOW TV (the largest pay-TV operator in Hong Kong). Being a popular female inner ear headphone, this model matched well with the targeted female audience of the promotional program as a free gift for new subscriber.

In turn, we got “Audio-Technica” brand and “ATH-CKF300” exposure in the form of hundreds of TV promo spots (English and Cantonese) featuring the image of the product as prize on NOW TV, web banners (English and Cantonese) on NOW TV website featuring the product as prize as well as print exposure on i.shop Lifestyle Magazine by PCCW. The campaign ended in Nov and all gift sets have been fulfilled within the given campaign month. It was a successful promotion for our A-T Brand name to the female group in Hong Kong!

ATH-CKF300

DIVA NOWTV VIDEO


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