Japanese audio specialists Audio-Technica and online record marketplace Discogs today announce a partnership in support of record stores around the world.
Audio-Technica will be supporting Discogs on their Homespun series – which sees record stores from all over the world sharing their favourite tracks from their vinyl collection in live-streamed DJ sessions.
As part of the partnership, Audio-Technica will be providing every record store involved in the Homespun series with two Audio-Technica turntables, an dual moving magnet DJ cartridge, and one pair of ATH-M50x or ATH- M60x professional monitor headphones.
The partnership runs from May 18th until June 26th 2020.
Since launching in April, Discog’s Homespun series has featured live-streams from the likes of Ben Blackwell from Third Man Records
, and will run a full programme globally throughout May and June. The hour-long sets are streamed on Discog’s Facebook
The series aims to promote record stores and encourage viewers to purchase vinyl from the participating stores via Discogs’ popular online marketplace platform.
Viewers watching the shows via Facebook Live can also donate to the MusiCares Covid-19 Relief Fund,
set up by The Recording Academy® in support of those in the music community affected by the global pandemic.
Established in 1962 in Tokyo, Japan, Audio-Technica is a worldwide group of companies devoted to the design, manufacturing, marketing and distribution of award-winning, globally renowned audio equipment. Initially known for its state-of-the-art phonograph cartridges, Audio-Technica now creates high-performance!microphones,!headphones, turntables,!wireless systems, mixers and electronic products for home and professional use. For more information, visit: https://audio-technica.com/
Discogs!is the world's foremost database, marketplace, and community for music. The user-built database boasts a catalog of more than 12.3 million releases and 6.8 million artists, making it the most extensive physical music database in the world. By connecting buyers and sellers across the globe, and with more than 52 million items available, the Discogs Marketplace is the leading destination for both new releases and elusive rarities. Over 14.5 million records were sold through Discogs in 2019. For more information, visit: https://www.discogs.com/