Audio-Technica, a leading innovator in transducer technology for over 60 years, is inviting fans to design the limited-edition ATH-M50x (wired) and ATH-M50xBT2 (wireless) headphones for 2024.



From January 10 to January 24, fans can enter the interactive「Lab M50x」 experience, selecting colors for four different components, choosing their finish (solid color or metallic), and providing their creation with a name.



The design submissions will undergo careful scrutiny from a distinguished panel of judges, including Yutaro Kumagai, Chief Designer at YONENOI DESIGN; Grace Aberhart, bass guitarist and M50x superfan and Hiroyasu Suzuki, Project Manager for the ATH-M50x. The trio will reveal their top three designs on January 26 on Audio-Technica's social media channels, inviting the public to cast their votes for the winning design. The chosen design will be revealed on February 01.



Since 2012, 11 limited-edition models have been released, with colors ranging from Ice Blue to Metallic Red. Each model is only available while stocks last, with some fans adding all colors to their collection.



The ATH-M50x were released in 2014, based on the original ATH-M50, they quickly gained a reputation for their balanced sound profile, robust design, and accessible price point. M50x are the go-to headphones for content creators, with over 2 million sold worldwide. In 2018, a wireless version of the headphones was developed with the same acclaimed signature sound, these were enhanced based on fan feedback in 2019, when the ATH-M50xBT2 launched.



The winning design from Lab M50x will be released in September 2024 – the same design will appear on both the wired (ATH-M50x) and wireless (ATH-M50xBT2) versions of the headphones.



*Full terms and conditions can be found on the website.
https://www.audio-technica.co.jp/M50xVote2024/lab/
*Audio-Technica Co., Ltd reserves the right of final decision on this event.