While Audio-Technica is celebrating its 50th anniversary, we showcased at the prime location of our booth with a wide array of limited edition products. The highlights in this area included AT4050URUSHI 50th Anniversary Limited Edition Microphone with hand-painted red Japanese maple leaves in Urushi lacquer, AT-HA50000 50th Anniversary Limited Edition Headphone Amplifier and ATH-W3000ANV ATH-W3000ANV 50th Anniversary Limited Edition Audiophile Closed-back Dynamic Wooden Headphones made from traditional Japanese Echizen lacquer-finshed Hokkaido Asada cherry heartwood. The Urushi lacquer painting as part of the essential production process was further elaborated through writing, photos and videos to let visitors understand the time consuming process, scarcity as well as uniqueness of the displayed products.









Over 30 units of current and new models of over head and in-ear headphones were set up throughout three demo stations and an airborne engine noise simulated room for listening and evaluation. They were really busy and constantly occupied by visitors trying to choose their most favorite one before buying from LK Sound, our collaborated distributor, who offered retail service at the stand.



For the first time, we also exhibit Audio-Technica Car Audio accessory products being a new business to be introduced to our markets. Product highlights included Rexat series and Real Stage series various cables, Plasma series power cables, AquieT series vibration controller and tuning kits, digital transport and D/A converter for iPod/iPhone, high/low converter and noise filter etc. The innovative design of this area attracted quite a few potential buyers to drop by and inquire about the products.









It was a successful show for us and we have already committed to exhibiting next year!